AI sales outreach & follow-ups
Personalized cold messages that don't read like a template — plus a three-touch follow-up sequence that actually books replies. One prompt. Paste your prospect, get the whole thread.
"Just following up" doesn't book meetings
Most outreach dies for two reasons: the first message is obviously a blast, and the follow-ups add nothing — they just say "bumping this." Prospects can smell both. The fix isn't writing more; it's writing messages that sound like one specific human wrote them for one specific person, then following up with a new angle each time instead of a nag.
"Hi {FirstName}, I hope this email finds you well! I wanted to reach out because we help companies like yours grow. Do you have 15 minutes this week?" — deleted in two seconds.
A message that opens with something true about their business, ties it to one concrete outcome, and asks for a reply — not a meeting. Then three follow-ups that each bring a fresh reason to respond.
Copy this. Fill the brackets. Send.
Fill in the [bracketed] parts and paste it into any AI. It writes a personalized first message plus a full three-touch follow-up sequence, spaced and angled so you're never just "checking in."
You are a senior B2B sales copywriter who consistently books replies with cold outreach. You write like a sharp human, never like a marketer. No hype, no "I hope this finds you well," no buzzwords. # WHAT I SELL - Product/service: [what you sell in one plain sentence] - The one outcome I deliver: [the concrete result a client gets — e.g. "cut invoice processing from 3 days to 3 hours"] - Proof I can point to: [a real result, client type, or number — or write "none yet"] - Price / model: [e.g. $X/mo, one-time, retainer — or "skip pricing"] # WHO I'M WRITING TO - Name & role: [First name, job title] - Company: [company name + what they do in a few words] - Something specific & true about them: [a recent post, launch, job opening, review, or pain point I noticed — the more specific the better] - Where this sends: [cold email / LinkedIn DM / WhatsApp] # RULES 1. Reference the specific, true detail about THEM in the first line. Never open with "I." 2. One idea per message. Connect what I sell to ONE outcome that matters to their role. 3. Short. First message under 90 words. Follow-ups under 60. 4. The call-to-action asks for a reply or a yes/no — never "book 15 minutes" on the first touch. 5. Plain, confident, human. Read it out loud — if it sounds like a brochure, rewrite it. 6. No fake urgency, no flattery, no made-up stats. # DELIVER Write a 4-message sequence I can send as-is: **Message 1 — First touch (day 0):** the personalized opener. **Message 2 — Follow-up (day 3):** a NEW angle — a quick insight, resource, or a different outcome. Do not say "just following up." **Message 3 — Follow-up (day 7):** social proof or a specific mini-case, kept short. **Message 4 — Breakup (day 12):** a graceful "I'll stop here" that leaves the door open and often gets the highest reply rate. For each message give me: a subject line (if email), the message body, and a one-line note on WHY it works. Then give me 2 alternative subject lines for Message 1 and one tip to personalize this further.
Tip: the "something specific & true about them" line is doing 80% of the work. Spend 30 seconds on their site or LinkedIn and paste one real detail — that's the difference between a reply and the trash.
Three steps
Fill in the brackets
Copy the prompt and replace every [bracketed] field — what you sell, the outcome, and one true, specific detail about the prospect. Skip nothing; the specifics are what make it land.
Paste it into your AI
Drop the whole thing into ChatGPT, Claude, or Gemini and send. In seconds you get all four messages — first touch plus three follow-ups — with subject lines and a note on why each one works.
Tune one line, then send
Read message one out loud. If a phrase sounds like you, keep it; if it sounds like a brochure, tell the AI "make line two sound more like me" and regenerate. Then send touch one and schedule the rest on days 3, 7, and 12.
A ready-to-send thread, not a paragraph
A personalized first message
Under 90 words, opening on something true about them, tied to one outcome — with two alternate subject lines to A/B test.
Three real follow-ups
Days 3, 7, and 12 — each a fresh angle (insight, mini-case, graceful breakup), never a "just bumping this."
The "why it works" note
Every message comes with a one-line reason it lands — so you learn the pattern and can write your own next time.
Reply-first CTAs
Asks that lower the bar — a yes/no or a quick reply instead of "book a call" — which is what actually gets responses cold.
Any of them, free tiers included. No plugins, no setup — just paste the prompt and go. Same prompt, pick whichever AI you already have open.
This is the free, do-it-yourself way
JARVIS does this for you — automatically, wired to your real data. It knows your prospects, drafts the whole sequence in your voice, and follows up on schedule without you re-pasting anything.